How To Create Offer Campaign?

This article explains how you can create an offer campaign and start blasting to your database.

• Creating an Offer Campaign
• Example Use Case #1: Ultrasound Scan
• Example Use Case #2: Program Sunat Cuti Sekolah

Creating an Offer Campaign

Steps:

1. At the top of your Yezza page, go to Marketing > Offer Dashboard.

2. Click Create New




2. Fill up all the required:

• Campaign Name: Year End Promo, Merdeka Promo, Cuti Sekolah Promo
• How to Redeem: Set how your customer will redeem this offer
• Applies to: All or specific inventory
• Offers reward: What is your offer e.g discounts/free gifts
• Maximum discount uses: Set limit to your offer redemption
• Active date and time: Set the period for this campaign
• Thank you message
• Redemption eligibility

3. Choose how you'd like to send out the offer to your database: WhatsApp, SMS, or Email. Click Set up.

Tips: WhatsApp has better reach/engagement with your customers.

4. Example of WhatsApp setup:



5. Set the schedule for sending out this campaign. If you plan to send it multiple times, select 'Later On' and choose all the relevant dates.

6. See Campaign Insights to evaluate the effectiveness of this campaign. 

7. You can also use Yezza's default campaigns. Click at Edit button to start your campaign:

Example Use Case #1

You wish to create a Year-End Ultrasound scan campaign to drive sales via appointment booking.

Campaign Name: Expecting Mothers, Year-End Ultrasound Special! 👩‍👦

Campaign Duration: 1 November 2024- 31 December 2024

Objective:

• To promote ultrasound scan services at discounted rates
• Increase appointment bookings
• Raise awareness of the clinic’s ultrasound services

Applicable to: Any Scan services

Campaign Offers:

• Discounted Ultrasound Scans: 15% off all ultrasound scans booked before December 31.
• Bundle Packages: Offer a package deal for multiple types of scans (e.g., abdominal + pelvic ultrasound) at a reduced rate.
• Gift Certificates: Free ultrasound photo.

Unique Selling Points (USP):

• Experienced Sonographer/doctors
• Free Antenatal Consultation for mother & baby

Offer Eligibility: All

Channels: 

• Campaign awareness & promotion via Social media, WhatsApp, SMS, Email
• Thank you message: Via WhatsApp including a discount code for their next visit or a referral program.

Measurement of success:

• Number of Bookings: Track the number of ultrasound appointments scheduled during the campaign period compared to previous months.
• Conversion Rate: Monitor how many email or link clicked through and completed a booking.
• Patient Feedback: Collect patient testimonials and feedback post-scan to assess satisfaction with the service.
• Revenue Growth: Compare ultrasound-related revenue during the campaign period to the same period last year.

Example Use Case #2

Ketika musim cuti sekolah, anda bercadang untuk membuat kempen sunat kepada kanak-kanak sekitar klinik. . 

Campaign Name: Sunathon Cuti Sekolah 👦🏻

Campaign Duration: 1 November 2024- 15 November 2024

Objective:

• Meningkatkan bilangan pendaftaran dan menjana pendapatan bagi klinik semasa musim cuti sekolah.
• Menyediakan perkhidmatan sunat berkualiti tinggi dengan pemulihan yang mudah untuk kanak-kanak.

Applicable to: Khatan

Campaign Offers:

• Diskaun Pakej Sunat: Berikan diskaun 10-15% untuk sunat yang ditempah dalam tempoh promosi.
• Pakej Keluarga: Potongan harga tambahan jika mendaftar lebih daripada seorang anak.
• Pakej VIP: Termasuk perkhidmatan rawatan selepas sunat di rumah atau kit penjagaan sunat percuma (ubat antiseptik, gauze, dan panduan penjagaan).
• Hadiah Percuma: Sijil & Cenderamata sebagai tanda penghargaan.

Target Offer:

• Ibu Bapa yang ingin mendapatkan perkhidmatan sunat untuk anak-anak lelaki mereka (berumur 5-12 tahun) semasa cuti sekolah.

Channels: 

• Campaign awareness & promotion via Social media, WhatsApp, SMS, Email
• Thank you message: Via WhatsApp including a discount code for their next visit or a referral program.

Measurement of success:

• Number of Bookings: Track the number of khatan appointments scheduled during the campaign period compared to previous months.
• Conversion Rate: Monitor how many email or link clicked through and completed a booking.
• Revenue Growth: Compare khatan revenue during the campaign period to the same period last year.

Next: How To Redeem this Offer