Yezza Rewards is a strategy used for businesses to reward repeating customers by offering various incentives such as discounts or promotions. Yezza Rewards has 2 main features: Yezza Campaigns & Yezza Loyalty Program. Let see the properties for each features:
Yezza Campaigns
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What is Marketing Campaign?
A marketing campaign is a strategic marketing effort to promote a specific goals. A campaign typically involves a single or combination of medias such as newsletters, social medias, pay-per-click, radio announcements. Some objectives of marketing campaign:
- Increase brand awareness
- Inform new service/product launch
- Boost revenue
- Improve customer retention
- Engage with target audience
Credit: madpixblue - FotoliaCopyright: madpixblue - Fotolia
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Tips Creating an effective marketing campaign
You must be able to answer below questions to build an effective marketing campaign:
- What is the objective?
- Who is the audience?
- What message you would like to send?
- What marketing channels would be most effective in sending out this message?
- How to measure success?
Yezza Loyalty Program
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What is Loyalty Program?
A loyalty program is enables businesses to reward loyal customers and encourage continuous purchases from your customers.
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Why Loyalty Program is important?
- Increase engagement with customers: Increase retention
- Cost effective: Retain loyal customers are far more cost-effective compared to acquire new customers.
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Tips to build an effective customer loyalty program
- Get to know your customers: Know what motivates them to return to your brand. Either discounts, items, or your brand's services/values.
- Set point-based programs: Reward points for every purchase
- Tiered programs: Offer escalating rewards for higher spending
- Show appreciation to your customers
- Promote your loyalty program in social media
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