Tips for Choosing the Right Rewards for each Stamp

The key is to provide rewards that encourage repeat purchases, and align with your business model.

Basic idea:

• Basic rewards for fewer stamps: Offer a small but desirable reward for a low number of stamps (e.g., 5 stamps = free small item like a keychain or drink).
  
  
• Premium rewards for more stamps: Reward customers who go the extra mile by giving them more valuable options (e.g., 10 stamps = 30% off their entire purchase or a high-value item).

Some ideas to set the right rewards:

1. Offer Freebies or Discounts

• Free product: Best way to choose a popular and frequently purchased items. Example: coffee in a café, a t-shirt in a clothing store, or a candle in a gift shop.
• Discounts: Give discounts by percentage (e.g., 5% or 10%) or a fixed amount to their current purchase or a value amount (e.g., RM10 off).

2. Offer a bundle of Small, High-Margin Products

• Product bundles: Offer a combination of smaller, lower-cost items that are appealing (e.g., in a bakery: a muffin, cookie, and a coffee; in a bookstore: a notebook and pen set). Bundling adds perceived value and encourages customers to engage.

3. Exclusive or Limited-Time Offers

• Exclusive products: Offer rewards that customers can't buy directly. For example, create a limited-edition product, service, or special "VIP" version that is only available as a reward.
• Seasonal rewards: Tailor rewards to seasons or events, such as festive-themed items (Hari Raya, Chinese New Year, Deepavali etc) or back-to-school gears.

4. Offer Experiences/Services/Values 

• Exclusive experiences: Offer experiences that add value to your brand, such as Spa vouchers, Free antenatal consultations.